This is all perfectly normal.
But if you want to makes sales, attract new clients (particularly higher-paying ones) and build a reputation in your industry, you do need to be out there telling the world about what you do.
In 15 years of running my own business, I’ve done all of the following:
(Have you done that too? Don’t worry, it’s all behind you…)
It’s only in the last few years, I’ve finally realised what makes the difference in your business.
Every radio and TV appearance, every speaking engagement, every business opportunity….every single one can be traced back to the relationships I’ve built - both with my peers and influencers in my field.
Which is exactly why I created the Soulful PR Business Club - for people like you who want to grow their influence in the media.
People who don't want to do it alone.
People who think building a business - and learning how to promote it - is far more fun when you're part of a community.
Soulful PR Business Club members at my recent Soulful PR Live event in London
I used to spend hours trawling the internet for tips on content marketing and social media, but didn’t feel I was getting anywhere. I’ve grown my Instagram following, revamped my newsletter and created a brand new opt-in to get new subscribers on my email list - all thanks to tips I’ve picked up in the Business Club. The most valuable resource for me is the weekly ‘office hour’ call with Janet. Having a journalist and PR expert ‘on call’ to ask a quick question or bounce an idea around with is invaluable. So I’m getting national press coverage, growing my email list and following on social media - all without the expense of a PR or marketing agency.
Gwen Klisa, App developer
Being based in the north of England means I can’t always make it to events in London - where many national journalists are based, so having access to a library of interviews with national journalists from publications like the Guardian, Huffington Post and the Times is worth the membership fee itself. But I also love the community; working on your own can feel lonely sometimes, so having people with similar interests to bounce ideas around with is great.
Caroline Joynson, PR consultant
What I really love about the Soulful PR Business Club is the SPR for Starters e-course. It really gives you a brilliant starting place to learn about Janet’s approach to PR. I also love the weekly office hour where you get access to Janet’s brain and she can help you thrash out ideas to get PR for your business. The community is also fantastic. Everyone is really supportive - always looking out ideas for one other.